Advitya Indu Mahajan, son of Smt. Anu Radha and Sh. Hindu Bhushan , a Research Scholar at the School of Business, has been awarded the Doctor of Philosophy (Ph.D.) in Management. Advitya carried out his research work under the supervision of Dr. Rashi Taggar, Associate Professor, School of Business, SMVDU. His doctoral thesis, titled ‘Consumer Adoption of Augmented Reality Technologies: Investigating Influencing Factors and Barriers’, engages with one of the relevant intersections of technology, human behavior, and consumer experience in contemporary marketing research. His scholarly contributions have been published in ABDC- and SCOPUS-indexed journals, including one paper in the Journal of Retailing and Consumer Services with IF 13.5 which is among the highest-impact publications from the scholars of School of Business. He has also received two Best Paper Awards at international conferences. Advitya expressed his gratitude to the School of Business for its support and extended special thanks to the hon’ble Vice Chancellor Prof. (Dr.) Pragati Kumar for inspiring him to pursue quality research.
