Shri Mata Vaishno Devi University
Official Website     Last Updated: 13th Jun, 2024
Admission 2024-25
Shri Mata Vaishno Devi University
Official Website     Last Updated: 13th Jun, 2024
Admission 2024-25

Publication & Media Cell

Publication & Media Cell


The Publication and Media Cell of the University serves as the official spokesperson for the various activities and events organized by the University. Since its establishment in 2005, the Cell has been committed to promoting and publicizing the University’s endeavors through multiple channels, including local and national print media, reputable magazines, and social media platforms. The Cell is composed of experienced faculty members who are dedicated to its mission. It operates under the supervision of a Chairman, selected from among the faculty members, and is supported by a team of dedicated staff members. In addition, the Cell provides photography and video-recording services to document the University’s activities.

Activities in Academic Year

Media Coverage

Throughout the academic year, the Publication and Media Cell actively engaged with various media outlets to enhance the University’s visibility. The Cell liaised with local and national print media organizations, facilitating press releases and news coverage of significant events, conferences, seminars, and workshops held at the University. These efforts resulted in increased media attention and raised awareness about the University’s academic initiatives.

Magazine Features

The Cell collaborated with reputed magazines to highlight the University’s achievements and contributions in the academic year. Articles and features were published, showcasing the University’s research endeavors, innovative projects, and notable faculty members. These magazine features served as a platform to showcase the University’s intellectual capital and fostered its reputation as a center of excellence in education.

Social Media Engagement

Recognizing the significance of digital platforms, the Publication and Media Cell actively managed the University’s presence on social media channels. The Cell maintained and updated official social media accounts, disseminating information about upcoming events, achievements, and noteworthy activities. By leveraging social media platforms such as Facebook, Twitter, and Instagram, the Cell successfully reached a wider audience, including prospective students, alumni, and the general public.

Faculty Involvement

The Cell collaborated closely with esteemed faculty members, who contributed their expertise and insights to the promotional activities. Faculty members associated with the Cell played an integral role in generating content for press releases, articles, and interviews. Their involvement enhanced the credibility and relevance of the information disseminated by the Cell, further solidifying the University’s reputation.

Photography and Video-Recording Services

As part of its services, the Publication and Media Cell provided professional photography and video-recording services for the University’s activities. This documentation captured the essence of events, including lectures, symposiums, cultural festivals, and sports competitions. The high-quality visual content captured by the Cell preserved the memories of these events and provided valuable resources for future promotional material.

The Publication and Media Cell of the University demonstrated exceptional dedication and commitment in promoting the University’s activities since 2005. Through strategic collaborations with print media, reputed magazines, and active social media engagement, the Cell successfully enhanced the University’s visibility and reputation. The involvement of experienced faculty members, alongside the provision of photography and video-recording services, contributed to the comprehensive coverage of the University’s events. The Cell’s efforts played a crucial role in effectively showcasing the University’s achievements, attracting prospective students, and fostering a positive image in the academic community and beyond.

News Management

The Publication and Media Cell dedicatedly covers and disseminates news regarding various activities, including seminars, conferences, workshops, University achievements, faculty accomplishments, student successes, visits by distinguished individuals, and special lectures. Here is a summary of the news coverage during each academic year.

Print Media Coverage

The efforts of the Publication and Media Cell resulted in significant news exposures in both local and national print media. The University’s activities received extensive coverage, with over 22,380 news exposures in local print media and 1,030 news exposures in national print media each year. This widespread coverage garnered attention from the public and other institutions, contributing to increased recognition for the University.

Social Media Engagement

The Cell effectively utilized various social media platforms, including Facebook, Instagram, Twitter, YouTube, Pinterest, and Tumblr, to promote the University’s activities. The news articles and updates shared by the Cell generated substantial engagement, with several news items crossing 25,000+ views on the University’s social media pages. This active social media presence helped reach a broader audience, including prospective students, alumni, and the general public.

Advertorials in Newspapers and Magazines

The Publication and Media Cell also published advertorials in leading newspapers and magazines, further highlighting the University’s achievements and offerings. One noteworthy advertorial published in Mail Today on 25th November 2017 received positive feedback, contributing to increased awareness and visibility for the University.

Coverage on Hindusthan Samachar, Times of India, Amar Ujala

The University’s coverage on Hindustan Samachar, Times of India, and Amar Ujala prominent news agencies, received significant viewership throughout the year. This consistent coverage helped in disseminating news and updates to a wider audience, reinforcing the University’s reputation and influence.

University Publications

The Publication and Media Cell is responsible for producing a range of publications, both in print and online formats, to highlight the University’s achievements, important events, research and publications, as well as faculty and student accomplishments, for the benefit of the public. The Cell publishes the following documents:

Annual Report

The Annual Report provides a comprehensive overview of the University’s activities, achievements, and milestones throughout the year. It showcases the progress made in various academic and research areas, highlights significant events, and presents financial and administrative information.

Admission Brochure

The Admission Brochure serves as a comprehensive guide for prospective students, providing them with essential information about the University’s academic programs, admission requirements, infrastructure, faculty, and student support services. It aims to attract and inform potential applicants about the opportunities available at the University.

Students’ Magazine – Pratibimb

Pratibimb is a magazine published by the Publication and Media Cell, specifically dedicated to showcasing the creativity, talent, and achievements of the University’s students. It features articles, artwork, literary pieces, and other contributions from students, providing them with a platform to express themselves and share their experiences.

Monthly Newsletter – Times@SMVDU

Times@SMVDU is a monthly newsletter that highlights the latest happenings, news, and updates from the University. It covers a wide range of topics, including academic achievements, research breakthroughs, upcoming events, faculty accomplishments, student activities, and community engagement initiatives. The newsletter aims to keep the University community and external stakeholders informed and engaged.

University Profile

The University Profile is a comprehensive document that provides an in-depth overview of the University, its history, vision, mission, academic programs, faculty, research centers, infrastructure, and other relevant information. It serves as a reference for stakeholders, including government bodies, academic institutions, and potential collaborators, to gain a thorough understanding of the University’s profile and offerings.

Ph.D. Handbook

The Ph.D. Handbook is a detailed guide for Ph.D. students, outlining the policies, procedures, and requirements related to pursuing a doctoral degree at the University. It provides information on the admission process, coursework, research guidelines, thesis preparation, evaluation criteria, and other essential aspects to facilitate a smooth academic journey for Ph.D. scholars.

Convocation Brochure

The Convocation Brochure is published on the occasion of the University’s convocation ceremony. It includes details about the graduating students, distinguished guests, keynote speakers, and the order of events. The brochure serves as a memento for graduates, capturing their significant milestone and the memorable moments of the convocation ceremony.

These publications collectively contribute to effectively communicate the University’s achievements, academic programs, and distinctive features to a wide audience, including students, faculty, researchers, stakeholders, and the general public.

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