SMVDU Scholar receives Best Paper Award

Advitya Indu Mahajan, Research Scholar, School of Business, SMVDU, has presented a paper at the Global Conference on “Emerging Technologies leading towards Sustainable Entrepreneurship, Economics, Tourism, Healthcare, Media, Education supporting Green Environmental Practices and Business Growth”. The conference was scheduled for 8th and 9th December 2023. Advitya received the best paper award in the Technology & Marketing track with the theme “Digital Marketing for Sustainable Business Growth”. The research scholar and his Ph.D. supervisor, Dr. Rashi Taggar, authored a paper titled “Augmented Reality Adoption: Investigating Perceived Risk through UTAUT-Based Predictive Modeling”. In the paper, they discussed the inclusion of Artificial Intelligence advancements and augmented reality in various e-commerce platforms. Furthermore, they tried to determine the factors influencing Indian consumers’ use of augmented reality features during online shopping. Researchers from India and other countries also presented their research work through online and offline modes. The conference was organized by Confab 360 Degree in collaboration with Guru Nanak Institute of Management, Delhi; NSHM Knowledge Campus, Durgapur, West Bengal; Indira Institute of Management, Pune; AAFT University of Media and Arts, Raipur, India, along with foreign partners European Global Varsity, Europe; London Churchill College, United Kingdom; PT.LEO Jejaring IImu, Indonesia; European School of Data Science and Technology, Switzerland; Rushford Business School, Switzerland.