Ph.D., M.B.A., P.G.D.M., B.Com.

Shri Mata Vaishno Devi University (S.M.V.D.U.) (Katra, Jammu & Kashmir)

Associate Professor (Since 26^th July 2023)

School of Business, Faculty of Management

Joined SMVDU: 11^th August 2009 till date.

Guide of Ms. Arti Lata (12PHDCOM04) titled ‘Influence of Store Atmospheric Cues on Customers’ Shopping Behaviour: A Case Study of Apparel Stores under Organized Retail in Uttar Pradesh’.

Co-Guide of Mr. Abid Sultan (11PHDMBA02) titled ‘Competitiveness of Agro-Food Based Manufacturing Units in Jammu & Kashmir’.

Co-Guide of Ms. Sunali Bindra (16DBU004) titled ‘Knowledge as a Source for Dynamic Capability: A Case of Indian Enterprises’.

Guide of Ms. Aanqa Mughal (15DBU005) titled ‘Impact of Tourism on the Economic Development of J&K: A Critical Study’.

Guide of Mr. Anupam Aggarwal (18DBU003) titled ‘Strategic Positional Relationship of India amongst SAARC Nations: A Critical Analysis’.

Guide of Mr. Sourav Mangoch (21DBU002) titled Problems and Prospects of Women’s Participation in Mountaineering-based Adventure Tourism in Northern India

Lesson Plans: January – May 2026

• Marketing Management, MBA 2026 Batch, Semester-1, Odd Semester, Academic Session 2026-27
• Product and Brand Management, MBA 2024 Batch, Semester-3, Odd Semester, Academic Session 2026-27
• Advertising and Public Relations, FYUP 2024 Batch, Semester-5, Odd Semester, Academic Session 2026-27.