Ph.D., M.B.A., P.G.D.M., S.T. & S.M., D.I.E.M., B.Com.

Shri Mata Vaishno Devi University (S.M.V.D.U.) (Katra, Jammu & Kashmir)

Working as Assistant Professor (Stage –III; since 26^th July 2020)

School of Business, Faculty of Management

Joined SMVDU: 11^th August 2009 till date.

Shri Mata Vaishno Devi University (S.M.V.D.U.) (Katra, Jammu & Kashmir)

Assistant Director – H.R.D.C.

Human Resource Development Centre @ S.M.V.D.U.

 12^th May 2016 to 20^th February 2018.

• Member Secretary, Board of Studies, School of Business (2022- Present)
• Member Secretary, Academic Affairs Committee, School of Business (2020-Present)
• Coordinator, Timetable, School of Business (2016-Present)
• Coordinators and Members of different administrative committees since 2009

Papers have been published in journals of repute, acclaimed Nationally and Internationally.

Papers / Articles are presented in Conferences / Seminars (Nationally / Internationally). 

Books were published in different areas of management bearing ISBN Numbers issued by Raja Rammohun Roy National Agency for ISBN, New Delhi.

Guide of Ms. Arti Lata (12PHDCOM04) titled ‘Influence of Store Atmospheric Cues on Customers’ Shopping Behaviour: A Case Study of Apparel Stores under Organized Retail in Uttar Pradesh’.

Co-Guide of Mr. Abid Sultan (11PHDMBA02) titled ‘Competitiveness of Agro-Food Based Manufacturing Units in Jammu & Kashmir’.

Co-Guide of Ms. Sunali Bindra (16DBU004) titled ‘Knowledge as a Source for Dynamic Capability: A Case of Indian Enterprises’.

Guide of Ms. Aanqa Mughal (15DBU005) titled ‘Impact of Tourism on the Economic Development of J&K: A Critical Study’.

Guide of Mr. Anupam Aggarwal (18DBU003) titled ‘Strategic Positional Relationship of India amongst SAARC Nations: A Critical Analysis’.

Under Supervision

Guide of Mr. Sourav Mangoch (21DBU002).

Patents are published in ‘Patent and Design Journal’ of Office of the Controller General of Patents, Design and Trademarks, Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry, Government of India

Patents are granted by Intellectual Property Office, United Kingdom

Development programs were organized for faculty members and for Industry professionals representing different levels of management.

Lesson Plans: January – June 2025

• Rural Marketing, BUE7255, LTP 3-0-0, MBA 2023 Batch
• Marketing Decision Making, BUL6033, LTP 3-0-0, MBA 2024 Batch
• Tourism and Hospitality Marketing, BULMI202, LTP 3-1-0, IMBA 2023 Batch
• Entrepreneurship Management; BUMMD202, LTP 3-0-2, IMBA 2023 Batch