Dr. Ketan Bhatt, Assistant Professor at the School of Business, Shri Mata Vaishno Devi University (SMVDU), has published a research paper titled “Can AI-Induced Media Shape Users’ Risk Perception? Exploring the Fallout on Local Tourism in Lebanon Amidst the Gaza Conflict” in the prestigious International Journal of Information Management.
The journal is rated A-star in the Australian Business Deans Council (ABDC) journal ranking list and has an impact factor of 27 and a CiteScore of 54.9, reflecting its strong academic influence. Notably, among 2,385 journals indexed in the Business, Management and Accounting category in the Scopus database, the International Journal of Information Management is ranked number one in the domain.
Dr. Bhatt’s research examines how AI-generated media can influence users’ perception of risk during geopolitical conflicts and the resulting implications for local tourism. The study specifically explores the context of Lebanon during the Gaza conflict, offering important insights into the intersection of artificial intelligence, media narratives, and tourism risk perception.