Dr. Meenakshi Gupta
Associate Professor
meenakshi.gupta[at]smvdu.ac.in
01991-285524Extn.: 2425(O), 9419906944
School of Economics
Educational Qualification
- Ph.D. in Agricultural Economics
Specialization: Agricultural Economics and Statistics Title: Production and Marketing pattern of Milk and Milk Products in Punjab
- M.Sc. in Agricultural Economics
Specialization: Agricultural Economics and Statistics
- Associate Professor (Academic level 13 A) at SMVDU since 9 Sep 2021
- Assistant Professor (Academic level 12) at SMVDU since 9 Sep 2018
- Assistant Professor (Academic level 11/Senior Scale) at SMVDU w.e.f 9 Sep 2013 to 8 Sep 2018
- Assistant Professor (Academic level 10) at SMVDU w.e.f. 9 Sep 2009 to 8 Sep 2013
- Associate lecturer at SMVDU w.e.f 26 Nov 2007 to 8 Sep 2009
Administrative Experience
Administrative responsibilities (fulfilled)
Served as Joint Warden Vaishnavi Hostel, SMVDU
Served as Joint Warden Basholi Hostel, SMVDU
Head SoE (16 June 2020-26 June 2023)
Member of Various committee at university and department level
Administrative responsibilities (current)
Member, Design your Degree Progam, SMVDU
Member of Various committee at university and department level
AICTE funded Major research Project, topic “Digital literacy penetration and its impact on creating sustainable livelihoods for rural women entrepreneurs in Jammu and Kashmir (2021-23)
- Tahir Fazal Choudhary and Meenakshi Gupta (2024) Impact of Climate Change on Agriculture: Evidence from Major Crop Production in India, The Indian Economic Journal Volume 72, Issue 3 https://doi.org/10.1177/00194662241230655
- Meenakshi Gupta & Shriya Gupta, 2023. “Determinants of migration in Jammu and Kashmir: A case study of floating population of Katra Region,” Letters in Spatial and Resource Sciences, Springer, vol. 16(1), pages 1-19, December.
- Tahir Fazal Choudhary and Meenakshi Gupta (2023) Analyzing the Long-run and Short- run Impact of Climate Change on Wheat and Maize Yield in Western Himalayan Region of India Climate Change Economics, World Scientific Publishing Company Indexed in Scopus, ABDC and SSCI
- Nimisha Mahajan, Meenakshi Gupta, Tahir Fazal Choudhary and H K Mavi (2023), Analyzing the Short and Long run Impact of Various Inputs on Rice Productivity: Evidence from Major Paddy Producing States of India, Indian Journal of Economics and Development, 19(1), 173-180 DOI: https://doi.org/10.35716/IJED/22432 NAAS Score: 5.15 (2023) Indexed in SCOPUS and ESCI (Clarivate Analytics)
- Tahir Fazal Choudhary, Meenakshi Gupta and HK Mavi(2022) Modelling the Relationship between Climate Change and Rice Yield: Evidence from Indian Agriculture Indian Journal of Economics and Development, 18(2), 495-50 DOI: https://doi.org/10.35716/IJED/22039 NAAS Score: 5.15 (2022) Indexed in Clarivate Analytics (ESCI) of WoS and Scopus (SJR: 0.18)
- Sharma M, Gupta M and Sharma R(2021) Role of socio-economic factors on women’s decision to avail microfinance: A study of Jammu region. Academy of Marketing Studies Journal,26(S1), 1-6(ABDC –B Category) ISSN :1528-2678 online,1095-6298
- Sharma M, Gupta M and Sharma R (2021) Prospects and challenges of microfinance as a tool in poverty reduction, Academy of Marketing Studies Journal 25(6),1-6. (ABDC – B Category) ISSN :1528-2678 online,1095-6298 print.
- Bukhari SS an d Gupta M(2021) Impact of Social Media Marketing on the Sales Growth of Fashion Retailers dealing in Apparels Academy of Marketing Studies Journal 25(3), (ABDC –B Category) ISSN :1528-2678 online,1095-6298 print.
- Sharma A, Gupta M and Sharma R(2021) “The Construct Validity of Farmers Perceptions of Agricultural Infrastructure and development in Jammu and Kashmir: Confirmatory Factor Analysis Approach” published in Academy of Marketing Studies Journal, Vol -25, Issue -3, 2021(ABDC –B Category) ISSN :1528-2678 online,1095- 6298 print.
- Sharma A, Sharma R and Gupta M (2021) “Developmental impact of Rural infrastructure in agriculture sector” published in Academy of Marketing Studies Journal, Vol -25, Issue-3, 2021(ABDC –B Category) ISSN :1528-2678 online,1095- 6298 print.
- Ajay Sharma, Roop Lal Sharma and Meenakshi Gupta (2021) Structural Equation Modeling based Approach to Farmer’s Perceptions of Infrastructure as Shaping Agricultural Outcomes Empirical Economics Letters, 20, 5(2): (May 2021) ISSN 1681 8997(category C- Journal)
- Rajeev Kumar Singh, Kakali Majumdar and Meenakshi Gupta, “Measurement of Marketing Efficiency of Rice: An Empirical Study of the State of Uttar Pradesh”, Indian Journal of Economics, University of Allahabad, ABDC- C category, Issue no. 398, Jan.2020, ISSN is 0019-5170, UGC Listed
- Rajeev Kumar Singh, Kakali Majumdar, Meenakshi Gupta, Vandana Sonker, Rinkesh Kumar and Rajesh Verma(2021) Information and Communication Technologies (ICT) Usage across Rice Cultivators Empirical Economics Letters, 20, special Issue 1:(May 2021) ISSN 1681 8997(category C- Journal) Special Issue on Research Insights on Management, Social Science, Literature, Law and Science
- Gupta M and Sharma V (2020) Sustainable Dairy Practices -An Insight to Chain Coordination Mechanisms of Unorganized Segment of Dairy Sector in Punjab State”, Academy of Marketing Studies Journal (AMSJ) Vol. 24 Issue 2. ISSN: 10956298. (rated as B in ABDC category)
- Gupta M and Sharma V (2020) An Economic Analysis of Indian Walnut Industry: Prospects and Problems, International Journal of Disaster Recovery and Business Continuity Vol.11, No. 2, (2020), pp. 136–144.
- Gupta M and Chaudhary T F (2020) Prospects and Problems along the fragmented supply chain management for J&K poultry in the domestic market. JCR, 7 (11)
- Gupta M and Sharma V (2019) “Demographic Characteristics Influencing Satisfaction Level of Pilgrims: A Case of Northern Shrines” International Journal of Trend in Scientific Research and Development, Vol.3, No. 5, pp.427-433. ISSN: 2456-6470 (Indexed Researcher ID/ Thomson Reuters and Cite score)
- Bukhari, S.S., Gupta, M. and Taggar, R. (2018). An Empirical Study on Employees Perception of Existing Flexible Work Practices and its Impact on their Performance. Amity Global HRM Review, 2018, Volume 8, September Issue, pp. 36-39.
- Mavi H.K., Gupta M and Kaur G (2016) Past trends and future prospects of fruits and vegetables in India Elixir Agriculture 94 (2016) 40318-40321
- Gupta M and Shazia S (2016), Religious Tourism in Katra- A gap analysis of skill requirements of human resources operating at various levels, International Journal of Core Engineering & Management (IJCEM) Vol 3(5), pp 47-54.
- Gupta M and Sharma A (2016), An Empirical Study on Impact Assessment of Road Widening, International Journal of Research in Economics and Social Sciences, 6(4), 347- 354.
- Gupta, M and Sharma, V. (2014) ‘Unveiling the role of marketing intermediaries of apples in J&’, Elixir Marketing Mgmt,75, 27425-27429.
- Gupta, M. (2014) ‘Perceptions of Farmers and Market Functionaries on Marketing Reforms under ‘Model APMC Act’ in Narwal Mandi Jammu’, Compendium of Research papers on “Land Question –Agricultural Credit, Technology and Marketing Reforms for Inclusive Growth in Jammu & Kashmir’, 29-36.
- Gupta, M and Sharma, P. (2013) ‘Relevance of Regression to Distinguish Variables Boosting Satisfaction Level of ReT’, Vishwakarma Business Review, 3(2), 11-14.
- Bukhari, SS and Gupta M. (2012) ‘Impact of talent management initiatives on organizational perfomance in service sector of Jammu region’, ArthAnvesan,7(2) 65-79.
- Gupta, M and Sharma, P. (2012) ‘Woman in Labour Market – A Special Emphasis on factors leading to Gender Division’, ACADEMICIA: An International Multidisciplinary Research Journal, 2 (11), 171:179.
- Gupta, M and Bukhari, SS. (2012). Value Chain Analysis of Poultry Farming In Jammu Region- An Empirical Study, Arthnvesan 8(1), 41-51.
- Gupta, M and Sharma, P. (2011). Job Satisfaction Level of Teachers- A Special Emphasis On Rehbar-E-Taleem Scheme of J&K Government, International Journal of Human Resource Management and Research 1(1), 57:69.
- Taggar R and Gupta M. (2011) ‘Analysis of service Quality of Technical educational institutes in Jammu Region’ Elixir, Management, 39(2011) 4600-4604.
- Gupta M and Sharma P. (2011) ‘Factor Credentials Boosting Quality of Work Life of BSNL Employees in Jammu Region’, Asia Pacific Journal of Research in Business Management, 2 (2), 79-89
- Gupta M and Sharma P. (2011) ‘A Study of Factors Enabling Female Entrepreneurs’, International Journal of Management Research, 2(1), 71-79.
- Gupta M and Sharma P. (2011) ‘Women Entrepreneurs Issues and tribulations’, Elixir Marketing, 3097-3101
- Gupta M and Sharma V. (2010) ‘Seasonal Variations in Dairying- A Study of Milk Producers in Punjab’, International Journal of Applied Agricultural Research (IJAAR) 5, 419-427.
- Gupta M and Sharma V. (2010) ‘Role of Informal Sector in the marketing of milk and milk products in Punjab’, Journal of IEM Institute of Business Management, 1(2) 28-32
- Gupta M and Sharma (2010) ‘Supply Chain Integration –A Study on Manufacturing Units in the Jammu Region’, ACRM Journal of Business and Management Research.
- Gupta M and SharmaV. (2010) ‘Direct Selling a Tool for Women Empowerment’, Kegees Journal of Social Science, 3(2), 243-247.
- Gupta M and Gupta V. (2009) ‘Impact of micro finance on rural women-A case study on Ellaqidehati Bank of Jammu Region’, SCOUR, 12(2)18-23.
- Sharma P and Gupta M. (2009). ‘Factors Determining Employee Satisfaction- A Case Study of Public Sector Organizations in Jammu Region’, Prabandhan: Indian Journal of Management, 2(6), 33-38.
- Gupta M and Sharma P (2009) ‘Job Satisfaction level of Employees – A Case Study of Jammu Region of J& K State’, the ICFAIAN Journal of Management Research, 3(5).17- 25.
- Gupta M and Sharma (2009) ‘Quality of Work Life –A Study of Bank Employees in Jammu Region’ ACRM, Journal of Business and Management Research. 4(2), 1-8.
- Gupta M and Sharma V. (2009). ‘Indian Dairy Sector –Status and Policy Options’, Indian Journal of Marketing, India.39 (7) 36-41.
- Kaur H and Gupta M. (2008) ‘Problems and Strategies in Production and Marketing of fruit s and vegetables in India’, Agriculture Situation in India Publication Division, Directorate of Economics and Statistics, Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, X15(12),621-625.
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Gupta M and Kaur P. (2008) ‘Indian Dairy Sector- Current Scenario of Trade and Production’, Indian Journal of Agricultural Economics, Vol. 62 No. 03.
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Gupta M and Kaur P. (2008) ‘Role of Women in Weaker Section’s Economy with special Reference to Dairying- A case study of Bichpuri Block of Agra District’, Indian Journal of Agricultural Marketing, 22 (2) 59-64.
A literature review for the association of social media with micro and small enterprises in India
DOI 10.4018/979-8-3693-1781-5.ch003
Impact of Human Capital on SDG1 in Selected G20 Countries
DOI: 10.4018/979-8-3693-3166-8.ch002
Relationship Between Digitalization and Environmental Sustainability in Selected Countries
DOI: 10.4018/979-8-3693-3985-5.ch006
Modelling the Effects of Climatic Variables and Political Instability on the Agricultural Sector in South Asian Countries
DOI: 10.4018/979-8-3693-5673-9.ch001
- Delivered Guest Lecturer on “Need of Econometrics in Modern Business” in Department of Management Studies, MIET, Jammu on 25th June 2011.
- Delivered 04 Guest Lecturer in the MDP on General Management Skills organized by MSME Development Institute, Jammu at MIET, Jammuu on 16th & 17th Feb, 2012.
- Delivered 02 Guest Lecturer in two- day training Programme on WTO and its implications in Agriculture w.e.f 06-07 sep 2016 at Training Hall SAMETI-J SKUAST-J Chatta Delivered a lecture on Data collection and Analysis Techniques in a 3-day workshop on “Research Methodologies and Data Analysis” organized by HRDC SMVDU w.e.f 26-28 Sep 2016.
- Delivered a lecture on Hypothesis testing in a five-day Faculty development Programme on “Use of Tools and techniques in research” organized by HRDC SMVDU w.e.f 26-28 Sep 2016.
- Delivered 02 Guest Lecturer in two- day training Programme on Agricultural Marketing _ new Paradigms w.e.f 06-07 Jan 2017 at Training Hall SAMETI-J SKUAST-J Chatta
- Delivered several lectures at GKITR Canal Road
- Acted as resource person in conferences organized by SMVD, University of Jammu
- Acted as examiner for evaluating PG dissertations In SKUAST Chatha Jammu
- Acted as examiner for evaluating Ph.D. thesis of students of University of Madras
Profile Last updated: January 10, 2025