Mr. Suhail Gupta, S/o Lt. Mr. Jagdish Gupta and Mrs. Arti Gupta, has been declared for the award of the degree of Doctor of Philosophy (Ph.D.) in the School of Business by Shri Mata Vaishno Devi University (SMVDU), Katra, J&K. The candidate worked on the topic “An Empirical Study on the Adoption of Digital Transactions among Rural Consumers in Jammu Region” under the supervision of Dr. Syeda Shazia Bukhari, Assistant Professor, School of Business, SMVDU, Katra. Mr. Suhail Gupta has published his research work in various reputed high-impact factor ABDC/SCI/SCIE and Scopus journals, and has also presented papers in international conferences. The candidate thanked Shri Mata Vaishno Devi University for granting all the necessary support and facilities for carrying out the research work. Prof. (Dr.) Pragati Kumar (Vice-Chancellor, SMVDU), Dr. Ashutosh Vashistha (Dean Faculty of Management), Dr. Syeda Shazia Bukhari (Supervisor, SOB), and other committee members congratulated the candidate and wished him a bright future ahead.