Bachelor of Design

Vision: To be recognized for leadership in the discipline and the profession by advancing design brilliance in sprouting worldwide atmosphere, promoting human health and wellness, and enlightening accountability to society, the environment, and the career.

Mission: To prepare the next generation of design professionals to shape the quality and condition of human experience in the built environment through design excellence, and to provide academic leadership through the scholarship of teaching and learning, design research, and commitment to advancing the profession. Committed to supporting the following University’s values:

Collaborative: foster a culture that values and rewards collaboration at all levels of the university: across disciplines; among faculty, staff, and students; with other universities and institutions; and those we serve.

Creative: nurture ingenuity throughout all areas of the university by creating a culture that encourages excellence, risk taking, and an open-minded approach to challenges, while also recognizing and rewarding emerging talent and ingenuity.

Culturally Adept: celebrate our own uniqueness combined with an awareness and respect of local and global values and beliefs, which help to strengthen the intellectual environment and support our commitment to diversity and inclusion.

Globally Engaged: understand that global events and culture affect our university, just as our scholarship, discovery, and experiences contribute to the world around us. Only through a conscious and consistent effort to connect with our global neighbors can we ensure that we advance the greater good for our entire planet.

The field of design is always evolving, here are some general trends and practices that were prevalent. Keep in mind that the design world can shift quickly, so it is good to stay updated:

• User-Centred Design (UCD): Emphasizing empathy for the end-users. This involves understanding their needs, behaviours, and preferences.
• Responsive and Inclusive Design: With the increasing use of various devices, designing experiences that work seamlessly across different screen sizes and are accessible to people of all abilities is crucial.
• Data-Driven Design: Utilizing user data to make informed design decisions. This includes user testing, analytics, and other data sources to understand user behaviour.
• Sustainability: There is a growing emphasis on eco-friendly design practices. This includes using sustainable materials, minimizing waste, and creating products with a longer lifecycle.
• Virtual and Augmented Reality: Integrating VR and AR into design processes to create immersive experiences.
• Motion and Interaction Design: Adding dynamic elements to static designs for a more engaging user experience.
• Typography and Bold Colours: Experimenting with typography styles and bold, vibrant colour palettes to create visually striking designs.
• Minimalism and Simplicity: The timeless trend of minimalistic design continues, focusing on simplicity, clean lines, and a decluttered aesthetic.
• Collaborative Design Tools: The use of collaborative tools that allow designers to work seamlessly together, regardless of geographical locations.
• Personal Branding: Designing for personal brands and creating a unique visual identity for individuals.

In terms of practices, honing your technical skills in design software (like Adobe Creative Suite), regularly updating your portfolio, and staying curious about emerging technologies and design philosophies are crucial. Networking with professionals in the field, attending design conferences, and participating in design communities can also be beneficial. Remember, these are general trends, and depending on your specific area of interest within design, there might be additional or different trends to explore. Some specific areas

• Industrial Product Design
• Communication Design
• Fashion Deign

• 3D Printing Lab
• Well equipped CAD Lab
• Tinkering Lab
• Design Studios
• Model Making Lab
• Audio-Video cum Thesis Hall
• State of the art tinkering labs, design labs, 3D printers for prototyping and studios
• Adjunct/visiting faculty from design schools of national importance and industry.
• Industrial visits and lectures by on regular basis
• Student exchange Program with other design schools of the country and industry internship.

In a Bachelor of Design (B. Design) course, the interaction between academia and the industry is like a well-choreographed dance, with academia providing the artistic moves and industry offering the stage for real-world application.

• Creative Incubator (Academia): Academia acts as a creative incubator, fostering a culture of experimentation, exploration, and innovation. It is where students learn the fundamentals of design principles, develop their creative thinking, and delve into various design disciplines.
• Industry Realism: The industry steps in to provide a reality check. It offers insights into market trends, client needs, and the practical challenges that designers might face in the professional world. This interaction ensures that the theoretical knowledge gained in academia aligns with the demands of the industry.
• Project-based Learning: Many B. Design courses incorporate project-based learning, where students work on real-world design projects. These projects often involve collaborations with industry partners. This hands-on experience allows students to apply their theoretical knowledge in a practical setting, bridging the gap between academia and industry.
• Internships and Industry Exposure: B. Design programs often encourage or require students to undertake internships or gain exposure to the industry. This firsthand experience allows students to understand the dynamics of the professional design environment, build networks, and see how their skills contribute to real-world projects.
• Industry Feedback Loop: Academic institutions maintain a feedback loop with the industry. They seek input from professionals and industry experts to continuously update and adapt the curriculum. This ensures that students are equipped with the latest skills and knowledge relevant to the ever-evolving design industry.
• Guest Lectures and Workshops:  Inviting industry professionals for guest lectures and workshops is a common practice. This provides students with insights from practitioners, exposes them to diverse design practices, and helps them understand the practical applications of design theories.
• Portfolio Development: Academia plays a crucial role in helping students build strong portfolios. This portfolio is not just a showcase of creative works but a tool that prepares students for job interviews and professional presentations, aligning their skills with industry expectations.

In essence, the academic-industry interaction in a B. Design course is a dynamic and mutually beneficial relationship. It prepares students for the challenges of the design industry while ensuring that the industry benefits from a pool of talented, well-trained designers. It is a journey of creativity meeting practicality, producing graduates ready to make their mark in the professional design landscape.

Design is rapidly going through a phase of change and innovation due to the increasing consumer demand of preferred utility and comfort. Building a career after a B. Des course not only provides one with the satisfaction of seeing ideas manifested into shape and form but rewards one with recognition.

• Information Visualizer
• Front-End / UI Developer
• Visual Designer
• User Researcher
• Design Researcher
• Digital Modeler
• Furniture Designer
• New Media Designer
• Graphic Designer
• Interface Designer
• Interior and Spatial Designer
• Model Maker
• Prototype Developer
• Product Designer
• User Experience Designer

COORDINATOR

Prof. Ankush Anand 

Phone: 9797598684

Email:  ankush.anand@smvdu.ac.in

CORE FACULTY MEMBERS

• Abhiney Gupta, Assistant professor, SoALD
• Mir Irfan Ul Haq, Assistant Professor, SME
• Navin Gupta, Assistant professor, SoALD
• Varun Dutta , Assistant professor, SME
• Amit Kumar Sinha, Assistant professor, SME