Shri Mata Vaishno Devi University
A State University recognized under Section 2 (f) & 12 (B) of UGC Act of 1956
Ranked 79th among Engineering Institutions, Ranked 24th in Arhitecture and Among Ranked Top 100 Business Schools in National Institutional Ranking Framework (NIRF 2021) declared by MHRD, Govt. of India.

25012021 suparnA webinar session on 'COVID 19 and MSMEs Sector' was conducted by Dr. Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University (SMVDU) in a Refresher Course in Commerce & Management at the UGC-Human Resource Development Centre (UGC-HRDC) Kumaun University, Nainital (Uttarakhand). Dr. Sharma explicated that MSMEs sector in India is the second-largest employment generator after agriculture and acts as a breeding ground for entrepreneurs and innovators with considerable support in strengthening the business ecosystem.

Dr. Sharma emphasised that the potential of the Indian MSME sector is still untapped, and that is one of the reasons why government policies are now more convergent towards building a resilient ecosystem with better breadth and depth.Further, Dr. Sharma highlighted how the Ministry of MSME is taking steps towards making these enterprises global and improve the overall business environment, by making it more conducive and transparent for all stakeholders.

Along with Dr. Sharma, Prof. Kalptaru Bandopadhyay, Vidyasagar University, West Bengal and Dr. Mandeep Kaur, Head School of Financial Studies, Guru Nanak Dev University, Amritsar shared the platform for detailed deliberation on the broader issues related to the impact of the Covid-19 pandemic.

07092021 poonamMs. Poonam Mehta, School of Business (SoB), Shri Mata Vaishno Devi University (SMVDU), defended her doctoral research, titled ‘Employee Wellbeing and Emotional Work: A Study of Civil Aviation Industry in North India’. The candidate was working under the supervision of Dr. Jyoti Sharma, Faculty, SoB, SMVDU.

During her oral defence, Prof. RK Sinha, Vice-chancellor, SMVDU, Dean, Faculty of Management, (Dr.) Supran Kumar Sharma; Head, School of Business Dr. Saurabh, other faculty members and research scholars were present .Prof. Sinha congratulated the candidate for her research achievements, and wished her a bright future.Ms. Mehta has published research papers in reputed journals indexed in ABDC, Scopus, and also presented many papers in national and international conferences and seminars

19052021 ajazMr Ajaz Ul Islam, Research Scholar, School of Business Faculty of Management, Shri Mata Vaishno Devi University (SMVDU), Katra, has been declared qualified for the award of the degree of Doctor of Philosophy (PhD) in Management. He worked on the topic “Shareholder Activism: An Evidence from India” under the supervision of Dr Sanjay Kumar Mishra, Faculty, School of Business, SMVDU.

The candidate has published papers in the ABDC Journals and participated in various national and international seminars and workshops as part of his PhD requirement. Mr Ajaz Ul Islam has expressed his sincere gratitude to Shri Mata Vaishno Devi University and the School of Business for providing a professional and cordial environment during his PhD. Mr Ajaz Ul Islam has expressed his gratitude to his guide, Dr Sanjay Kumar Mishra, and paid his reverence to his parents for continuous support during the PhD.

06092021 VibhaMs. Vibha Mahajan was declared qualified for the award of the Doctor of Philosophy (Ph.D.) in Management by Shri Mata Vaishno Devi University (SMVDU), Katra. Ms. Vibha Mahajan worked on the topic “Knowledge Sharing Behaviour among Service Sector Employees in the State of Jammu and Kashmir under the supervision of Dr. Jyoti Sharma, Faculty, School of Business, SMVDU, Katra. The Vice-Chancellor, SMVDU, Prof. (Dr.) R. K. Sinha chaired the Committee, including the Dean, Faculty of Management Dr. Supran Sharma, Head, SoB, Dr. Saurabh, and other faculty members. Prof. Sinha congratulated the scholar and the supervisor for the research. Ms. Vibha had published research papers indexed in the ABDC ranked journals. She had also presented many research papers at international and national conferences and one of her papers was accorded with the best paper award. Additionally, Ms. Vibha Mahajan was selected as the sole candidate in fully-funded training programs, funded by the Ministry of Science and Technology, China twice in Guangzhou in 2018 and 2019.

01042021 RashipicDr. Rashi Taggar, Assistant Professor, School of Business, conducted sessions on 'Effective usage of Inter-personal Skills and Team-building in Police' in 5-day course on 'Developing Good Communication Skill, Behavior, Attitude and Responsibility of Police Officers towards General Public'. The sessions were highly interactive which included a team-building game, case-study discussions and active participation by the police officers. The contents of the session and the presentation style of Dr. Rashi Taggar were appreciated. The course was organized by Sher-i-Kashmir Police Academy, Udhampur. Dr. Rashi Taggar is actively conducting sessions in management development since 2007.

25012021 suparnDr. Supran K. Sharma, Dean Faculty of Management conducted a training session on the topic, “Consequences of Covid -19 and Entrepreneurial Opportunities: An Appraisal in the Context of Indian Economy” in the UGC-Sponsored Refresher Course in ‘Commerce and Management’ conducted by Human Resource Development Centre, Gujarat University, Ahmedabad. The session was very participatory in nature as faculty members from different Institutes/Universities raised questions related to the topic.

The session initiated with an explanation of different phases of business cycles and strategies and policies to be formulated according to the phases and the level of economic development of the country. Dr. Sharma emphasized that the generation of economic surplus on a continuing basis is essential and divergence from it can be fatal for a venture. The training module was highly appreciated by the participants and while discussing the entrepreneurial opportunities a large number of ventures were discussed and brainstormed during the session.

21022021 drsupranDr. Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University, sensitised the participants through the training session on, “Research Problem Identification & Research Design” in the two-week long UGC sponsored online Refresher Course on ‘Research Methodology for Social Science’ being organized by UGC-Human Resource Development Centre GJUS&T, Hisar.

Dr. Sharma explained that Identification & formulation of a research problem is the first step of the research process. Selection of research problem depends on several factors such as researcher’s knowledge, skills, interest, expertise, motivation & creativity with respect to the subject of inquiry.

The session focused on the understanding the steps in identifying a rational research problem, which works as the first motivator and confident step to a effective, empirical and successful research work and policy implications. Dr Sharma emphasized that a research study can ask three types of questions including descriptive question, relationship question, comparative question and final selection can be made as per requirement of the proposed research work in hand.The session was highly praised by participants and a number of questions were raised by them which were satisfactorily answered by the resource person.

09072021 newsMs Urja Gupta presented a paper on the topic, titled, "An empirical test of the efficiency of the Indian Stock Market" at the national conference organised by the Department of Management Sciences, Mahatma Gandhi Central University of Bihar. She has awarded the best paper for her presentation. The candidate has worked under the guidance of Dr Sanjay Kumar Mishra (Faculty of SMVDU, MBA). Also, she has received the pre-placement offer from ICICI BANK.

25012021 suparnDr. Supran Kumar Sharma, Dean, Faculty of Management, SMVDU, conducted a training session on the topic, ‘Lean Canvas: A Tool for Innovation Management & Uncertain World’ in a week long faculty development program being conducted by Department of Humanities & Management, Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, sponsored by AICTE Training & Learning (ATAL) Academy.

The Session initiated with the comprehensive portrayal of the model a tool of entrepreneurship management identified as Lean Canvas and it captures the business model of an Entrepreneurial venture in one page diagram. Dr. Sharma emphasized that the canvas is perfect one page format for brainstorming possible business models by prioritizing where to start and track ongoing learning. The session focused on explaining how to create your lean canvas by sketching canvases for each customer segment and split broader customer segments into smaller ones.

Dr. Sharma elucidated that a lot of starters choose to defer the pricing question as they think their product is not ready, but to understand the revenue stream and cost structure it is essential to answer the pricing question transparently. The participants interacted well and praised the session.

07072021 newsMs. Diksha Sharma, a student pursuing MBA in School of Business, Shri Mata Vaishno Devi University, Katra presented the research paper entitled, "Role of Brand Loyalty on Customer Satisfaction- A Study of Telecommunication” in the National E-Conference on ‘Advances in Business, Management and Technology’ organised by Department of Management Sciences, Mahatma Gandhi Central University, Bihar during 25th -26th June, 2021.

In this prestigious conference, prominent academicians, researchers and speakers from various parts of country took part and contributed their Research work on different dimensions of topics of the conference. Ms. Diksha Sharma has worked under the mentorship of Dr. Jyoti Sharma, Associate Professor, School of Business, Shri Mata Vaishno Devi University. The present research work is basically part of the dissertation work that she has completed during the final year of MBA program. In this research endeavours were made to get insight regarding the variables which strengthen the loyalty of the customers towards a particular telecom network. Not only she has earned this feather in her cap in terms of best presenter award but also she has got placement in ICICI Prudential with an attractive package.

27012021 saurabhDr. Saurabh, Head, School of Business, Shri Mata Vaishno Devi Katra, J&K, delivered a lecture in an interdisciplinary refresher course on 'Entrepreneurship Development', organized by the Human Resource Development Centre in collaboration with the Business School and Bhaderwah Campus, University of Jammu, 15th to 28th February 2021, where he conducted sessions ‘Dharma and Social Entrepreneurship’.

The workshop was organized for providing opportunities for professional and career development of teachers, necessary for quality education and research so that they are well equipped and motivated to accept new challenges emerging from growth of new knowledge, in the field of entrepreneurship.The workshop was focused on enhancing the motivation skills and knowledge of the participants through orientation in the field of entrepreneurship. Dr. Saurabh emphasised on the role of teachers in creating an Aatmnirbhar Bharat. He said that the social enterprises are the need of the time and one of the model for achieving the sustainable development goals.

Dr. Saurabh, engaged the participants in discussions and with the help of examples elaborated upon his model of social entrepreneurship based on the Dharma. He invoked the participants to carry out research based on localisation of entrepreneurship and engaging the minds towards the righteous actions in right direction i.e. the welfare of all. Dr. Sunil Bharadwaj, coordinator of the program from TBS Bhadarwah campus, Jammu University, thanked Dr. Saurabh for his lecture on a vibrant topic and insightful engagement with the participants from all over the country.

19062021 StudentAwardMs Nikita, a student of MBA final year of School of Business, Shri Mata Vaishno Devi University (SMVDU), Katra, has secured 3rd rank in Research Paper Presentation entitled, “Determinants of Social and Financial Efficiency of Microfinance Institutions in India” in the International Conference on "Public Policy, Governance, and Management, organized by Department of Public Policy and Governance", BKSPMS, Gujarat University.

In this prestigious conference, eminent speakers from reputed organizations and from different countries participated and presented research works. The research study has applied a panel data approach along with a non-parametric approach to measuring the performance and predictors of microfinance institutions.The presently acknowledged research contribution of Ms Nikita is part of her dissertation project which every student of the School of Business, SMVDU, has to write during his/her degree program.

Ms Nikita has worked under the mentorship of Dr Supran Kumar Sharma, Associate Professor, and Dean, Faculty of Management, Shri Mata Vaishno Devi University. Dr Saurabh, Head, School of Business, and Dr Sharma, congratulated the student on the success. Ms Nikita has also received campus placement in ICIC Prudential with an attractive package.

21022021 drsupranDr. Supran Kumar Sharma, Dean Faculty of Management, SMVDU conducted training session on the topic, “Entrepreneurial Practices & Business Plan Formulation: Process & Precautions” in a refresher program being conducted by HRDC, University of Jammu.The session primarily focused on describing the procedures, process & precautions to be taken while formulating a business plan by the entrepreneurs. The session initiated with the explanation of reasons of failure and success in a venture, while explaining the essence of the formulation of business plan.

While elucidating the anatomy of a business plan Dr. Sharma emphasized that quantitative must meet qualitative.Further he underlined that the role of competitive grid preparation is indispensable to portrait better financial analysis and marketing plan.The participants interacted well with the expert, praised the session and expressed satisfaction and delight.

a25012021 suparnaTraining session on the topic, “Dynamics of Marketing of Honey Bee Products” was conducted by Dr Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University (SMVDU) in a two-day National Level Webinar entitled, “Beekeeping: Opportunities and Challenges” organized by AICRP (Honeybee & Pollinators), Division of Entomology, Faculty of Agriculture, SKUAST-Jammu in collaboration with National Bee Board. Scientists, entrepreneurs, farmers, beekeepers, faculty members, officials from universities, institutes and colleges etc. were the participants of this prestigious webinar.

Dr Sharma explicated that the goal of marketing is to attract new customer by promising superior value and to keep current customers by delivering satisfaction. The session elucidated how out of the total available market and served available market, the target market of early adopters and innovators must be focused by stakeholder in the bee products business. Dr Sharma emphasised that sustainable solution for these types of ventures lies in unconventional promotion practices including affordable social media marketing.

17022021 finalDr. Suparn Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University, conducted a training session on, “Technology Business Incubation: Process and Practices” in a two week long Faculty Development Program on ‘Entrepreneurship,’ being conducted under the aegis of Development of Science and Technology, Government of India at GNDU College, Jalandhar.

The program was conducted in an online mode where faculty members from different institutions and universities had participated.During the session, Dr. Sharma explained the importance of incubation centers in innovation application and technology formulation for better success strategies and effective mechanism of technology transfer.

The session elucidated that business incubation is a temporary, facilitative support provided to start-up enterprises through the delivery of complex services and special environment with the aim of improving their chance of survival in the early phase of the life span and establishing their later intensive growth. The session was highly praised by the participants, and a number of questions were raised, which were satisfactorily answered by the resource person.

25012021 suparnDr Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University (SMVDU), conducted a training session on the topic, “Vibrant Demography in Largest Democracy for Self Reliant India in Special Reference to Social Enterprises” in the AICTE sponsored weeklong national level Faculty Development Program on "Social Enterprise Management and Self-Reliant India", under AICTE Training and Learning Academy Cell. Dr Sharma explained that "Social Enterprise" is the units that have triple bottom line returns and address social and environmental needs such as affordable health services and energy and have a financially sustainable revenue model.

Dr Sharma made the training session more empirical and effective with the description of case studies like Dialogue in the Dark, COMACO Social Enterprises in Africa- Zambia, Vaatsalya Healthcare, Micro-housing Finance Corporation, Arusha Housing Private Ltd., Suminter Organics, Janani Foods, Rumi Schools, Hole in the Wall Education Limited, Shramik Sanitation Systems etc.

With the help of suitable data and facts the resource person also explicated that the future is bright for Indian social enterprises. He emphasized that in India the window of opportunity and gain in terms of ‘demographic dividend’ is available for the economy of the country till 2040 but this ‘dividend experience’ also alarms towards skilling & livelihood generation of ‘available, perspective workforce’ exigently.

Achievements & Activities

25012021 suparnDr. Supran Conducted a Session on COVID 19 & MSMEs Sector...Read More

07092021 poonamMs. Poonam Mehta Declares Qualified for the Ph.D. Degree...Read More

06092021 VibhaMs. Vibha Mahajan Declares Qualified for the Ph.D. Degree...Read More

25012021 suparnDr. Supran of SMVDU Delivers Talk at Gujarat University...Read More

09072021 newsUrja Gupta of SMVDU Bags Best Paper Award...Read More

07072021 newsMs. Diksha Sharma got Best Paper Presenter Award in National Conference...Read More

19062021 StudentAwardMs. Nikita Secured 3rd Rank in Paper Presentation at International Conference...Read More

19052021 ajazMr Ajaz Declares Qualified for the Award of PhD...Read More

01042021 RashipicDr. Rashi conducted sessions on 'Effective usage of Inter-personal Skills...Read More

27012021 saurabhDr. Saurabh Invokes Participants in National Level Refresher Course on 'Entrepreneurship Development’...Read More

19072020 MBAStudentDr. Jyoti Sharma Conducted Sessions on ‘Human Resource Management’...Read More

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Faculty Profile

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Dr. Supran Kumar Sharma - I/c. Dean, Faculty of Management

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