Ms. Diksha Sharma, a student pursuing MBA in School of Business, Shri Mata Vaishno Devi University, Katra presented the research paper entitled, “Role of Brand Loyalty on Customer Satisfaction- A Study of Telecommunication” in the National E-Conference on ‘Advances in Business, Management and Technology’ organised by Department of Management Sciences, Mahatma Gandhi Central University, Bihar during 25th -26th June, 2021.
In this prestigious conference, prominent academicians, researchers and speakers from various parts of country took part and contributed their Research work on different dimensions of topics of the conference. Ms. Diksha Sharma has worked under the mentorship of Dr. Jyoti Sharma, Associate Professor, School of Business, Shri Mata Vaishno Devi University. The present research work is basically part of the dissertation work that she has completed during the final year of MBA program. In this research endeavours were made to get insight regarding the variables which strengthen the loyalty of the customers towards a particular telecom network. Not only she has earned this feather in her cap in terms of best presenter award but also she has got placement in ICICI Prudential with an attractive package.