The Kissan Sangosthi event held at Shri Mata Vaishno Devi University, organized under the Department of Agriculture’s “Agriculture Technology Management Agency” (ATMA) extension program, successfully honoured progressive farmers from various Jammu Division districts. Prof. Pragati Kumar, Vice Chancellor of SMVDU, highlighted the invaluable contributions of farmers and the agricultural sector to the nation’s growth. He stressed the importance of technology in enriching agricultural practices and modernizing the sector. Shri K.K. Sharma, Director of Agriculture Production & Farmers Welfare Department, Jammu, provided insights into the successful implementation of the ATMA scheme in Jammu Division. Shri R. K. Hiteshi, Joint Director (Extension), shared inspiring stories of small and successful farmers from the region. Sh. Nagendra Jamwal, Registrar of SMVDU, discussed how traditional farming practices enriched the agriculture sector with the adoption of technology and government efforts. Dr. Supran Kumar Sharma, Dean of the Faculty of Management, addressed the challenges and opportunities faced by the farming sector and highlighted the role of the ATMSA scheme. Dr. Ashutosh Vashishtha welcomed the participating farmers, and Dr. Sushil Kumar Mehta presented a detailed report prepared by the School of Business, SMVDU, as part of a consultancy project. The Kissan Sangoshthi aimed to discuss the findings of the consultancy project conducted by 05 faculty members from the School of Business, SMVDU. Over 160 farmers from all 10 districts of Jammu Division were honored and rewarded during the event. Notable progressive farmers recognized during the study include Smt. Geeta Sharma from Jammu, Sh. Padam Singh from Kathua, Sh. Chaman Lal from Rajouri, Sh. Sewa Ram from Kishtwar, Sh. Fayaz Ahmad Naik from Ramban, Sh. Mast Ram from Doda, Sh. Veer Singh from Udhampur, Sh. Sham Lal from Samba, Sh. Swarn Singh from Doda, and Sh. Kartar Singh from Reasi.